While color is often left to the last stage of the design process, it’s still critical to the success and usability for any logo. There’s a science to color selection and it requires a knowledge of both theory and aesthetics. What do major companies do? We’ll take the 100 most valuable brand logos in the world, analyze their color choices & apply them to commonly understood meanings. Then make a ginormous infographic of the whole shebang that you can download.
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