Colour Psychology, Your Logo & Your Brand

Colour Psychology, Your Logo & Your Brand

While color is often left to the last stage of the design process, it’s still critical to the success and usability for any logo. There’s a science to color selection and it requires a knowledge of both theory and aesthetics. What do major companies do? We’ll take the 100 most valuable brand logos in the world, analyze their color choices & apply them to commonly understood meanings. Then make a ginormous infographic of the whole shebang that you can download.


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Design Contests By Their Numbers

Design Contests By Their Numbers

Designers are often told that spec work, crowdsourcing & design contests are “the way of the future” and offer oodles of “opportunity.” Sadly, the facts do not bear that out. We break down the numbers from the biggest of them all – 99designs – and see how designers fare.


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