Retro T-shirt logo with weathered effect

Retro T-shirt logo with weathered effect

Vintage weathered logos became very popular a few years back, and can be a nifty addition to your bag of marketing & sub-branding tricks. The distressed retro “look” can’t be applied to every logo, but a worthwhile treatment if you can. A case study in weathering a logo variant.


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Step by Step: Building a brand logo

Step by Step: Building a brand logo

Designers like to think, and we usually tell clients, that designing logos carefully planned and the result of very disciplined methodology. That’s often true and many are. On the flip side, many brand logos are developed via a lengthy process of trial, lots of error, chasing design rabbits down holes and happy accidents that just happen. This is one of the latter.


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