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Logo Tips

18 valuable tips on having a logo designed – what you should consider, some things to avoid & rules that should never be broken.

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Types of logos

Logo Types

Each type of logo has its strengths, weaknesses and applications. Make an educated decision on which is best for your brand.

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Articles, Tutorials & Technical Guides

Want to learn more about the importance of a great logo for your business? Need to know about the correct file formats? Want to know the truth about 'crowdsourcing' and design contests? It's all here in our resources library.

Articles: everything you wanted to know about logo design

Do You Need A Logo?

The short answer is yes. Maybe. Maybe not. Some straightforward questions to help you decide…

Types of logos

Most logo design ‘treatments’ will fall into four distinct categories; Text, Iconic, Graphic and Illustrative.

Logo Design Tips

18 sure-fire design tips that will help you develop the best logo for your company, product or service…

Starting Out Right

Audio: Startup time is exactly the wrong time for a small business to cut corners when it comes to branding…

Hiring A Designer

Some insider tips on the best way to find, and then hire, a logo designer. Includes a podcast audio companion…

Technical: logo file formats and their applications

Formats: An Introduction

An introductory look at the two types of file formats that are absolutely critical to managing any brand..

Files, Formats & Their Uses

A pictorial reference guide to all the files you’ll need to utilize your logo effectively. Types, file extensions & uses..

Spot Color Logos

You may have heard about “spot colors,” the “Pantone Matching System” or colors with numbers. Here’s what it means..

Full Color Logos

Using a full-color CMYK palette in your logo may look great, but what about when it’s time to print? Let’s take a look..

Pixels & Vectors

A 3:36 minute movie that explains pretty well everything you need to know about logo file formats and their uses..

Printing Tips

When it comes to printing your branded collateral, there are some things you should keep in mind. Here’s a few..

Project Help: pre-flight pointers for working on your new logo

Pre-Project Action List

Before we start work on your new brand identity, let’s go down this pre-project checklist..

Design Project Tips

A few simple tips to help you get the most out of a design project at our studio…

Stationery Design Help: practical suggestions

Letterhead Design Tips

Pointers for designing letterheads to print correctly on desktop printers & offset presses..

Business Card Design Tips

Even in this digital age, business cards are a cost effective marketing tool. Some practical advice..

Envelope Design Tips

Some basic tips for designing an effective, and usable, envelope that won’t break the back to print..

Essays: Opinion pieces about design, the industry and other things

"Unlimited" Design Revisions

Alas, if something sounds too good to be true, it usually is. Case in point, the promise of “unlimited” logo revisions..

Logo Templates

Why would anyone want a ready-made logo that “looks just like theirs?” They probably shouldn’t, all things considered..

Logo Design Contests

Are logo design contests an effective way to brand a company or an exploitative process that’s a haven for copyright infringement?

Frequently Asked Questions

Check out our FAQ section for answers to some of the more commonly asked questions about branding, logos and The Logo Factory design services. For news, views, tutorials and logo related articles, check out our design blog.

Fresh & Featured Logos

Lovingly built by hand in The Logo Factory studio.

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Design help center

A collection of helpful and informative tutorials for designers, do-it-yourselfers and anyone interested in branding their company.


Learn more about logos, design & branding with these popular posts:

“More often than not, business logos don’t actually portray what the company does. Or creates. Think the McDonald’s Golden Arches. No hamburgers. Think the FedEx logo. No trucks or planes (though a cool ‘hidden’ arrow). Think the Nike swoosh. No sneakers..”

Logo Design Tips

Practical pointers from our team

“If you’re trying to sell you services to strangers – and have but a few seconds to convince them that you are exactly what they’re looking for – you need to think about branding your company. Because that’s what a great logo (and related branding) is all about.”

Who Needs A Logo?

Some straightforward questions to help you decide

“Each logo type has it’s merits, while others have disadvantages. Some types are more appropriate for certain market segments than others. By being familiar with the different versions, and their strengths and weaknesses, you can make an educated decision on which logo type is more suited to your requirements.”

Types of Logos

Selecting the correct type can be critical

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