Basic File Format Bundle

Included in Entry logo design & Basic logo repair packages

When you download your logo files from your client page or receive your logo CD from The Logo Factory, it will contain several different file logo versions, in both vector & pixel (bitmap or raster) file formats, all featuring your new logo artwork. With our Entry level logo design & Basic logo repair packages you will receive a basic file format bundle.

Basic File Format Bundle

With all our logo design packages, you will receive enough properly prepped versions and formats of your new logo to make it available for any reproduction contingency including print, website and electronic reproduction. What follows is a brief description of the basic file format bundle you can expect to receive, and how each can be utilized in the application of your new logo design. With our basic file formats, you’ll receive both print-ready and electronic versions of your new logo:

Vector Based Formats

Professional print and editing formats

These are unlimited resolution files that can used in a wide range of applications. These are also your logo ‘source files’ – the format from which any designer can create other types of formats when using a vector based version of your logo is not appropriate. Vector based images can be edited, but may require professional vector drawing software (ie: Adobe Illustrator, Corel Draw.)

Uses: Print, spot color reproduction, full color printing, color changes, editing, scaling (enlargement) and vector to bitmap format conversion. Depending on the final colors used in your logo, you will receive one of the following vector versions of your logo:

Spot color Pantone Matching System setup:


Four color CMYK setup:

Full Color Vector

YourColorLogo.EPS – The .EPS (Encapsulated Postscript) file is the vector based source file of ANY logo. This is a editable and scalable version of your new logo from which anyone can create all other formats and image types. This file has any PMS (Pantone Matching System) or CMYK values embedded so this is the file that your print shop will require. We consider this to be a professional file and one that requires a little knowledge and/or software to access. A print-ready .EPS file is shipped as part of all our logo design services.

EPS files shipped:
Print ready .EPS: PMS (Pantone) spot color and/or CMYK full color for traditional print and/or editing.
RGB ready .EPS: 256 color palette – Web conversion and RGB vector based design.
Web ready .EPS: 216 web safe palette – if applicable. Source file for web ‘safe’ logo images.

Pixel-based (Raster or Bitmap) Formats

Website & image files

These are limited resolution files that are narrow in their applications and are generally created FROM vector based formats (above.) These are used on websites and blogs, in social media networks like Twitter, Facebook & YouTube and in cases where special F/X (glows, drop shadows) may need to be added. The editing of bitmap formats is severely limited and most can only be reduced in size (enlarging a pixel based bitmap image causes it to appear ‘fuzzy’ due to the visibility of the actual pixels that make up the image). Pixel based bitmaps can be manipulated in software such as Adobe Photoshop.

Uses: Websites, four color reproduction (with adequate resolution,) special FX and usage in many office word processing software packages. Color palettes aren’t a factor in bitmap logo formats, so you’ll receive files that look like one of the following:

Two color bitmap logo:

Two Color Bitmap

Full color bitmap logo:

Full Color Bitmap Version

YourLogo.JPG – industry standard for the distribution of high quality bitmap images, while still remaining small enough in file size for bandwidth and download speed concerns. This is the source file for pixel based images. In color versions of your logo, these files can be set up as CMYK or RGB (more CMYK friendly .TIF is suggested if working with Pixel based images for offset printing.) Can be multiple resolutions from 300 (print production and/or special FX) to 72 dpi (websites and other electronic reproduction.) A JPG file format is Generally larger file size than .GIFs but true color accuracy when colors are outside the 216 web-safe range. Cannot have transparent backgrounds on web sites, but can be converted to .PNG for import into Flash.

JPG files shipped:
300 dpi RGB version.
300 dpi CMYK version.

YourLogo.GIF – In order to reduce file sizes on the web, image files require file ‘optimization’ to reduce the number of colors to a web-safe 216 (though your designer may use a 256 color palette.) These files are then resaved as .GIFs and are almost exclusively for website usage. If your logo is particularly complex, or contains colors that cannot be duplicated using the available 216 color palette, you may have to utilize a .JPG version. A .GIF image can feature transparent backgrounds for use on different color web pages (but may have a rough or ‘jagged’ edge.) Can feature some color shifting due to differences in various color palettes from .EPS and .JPGs. Can also feature some ‘Pixelating’ of certain colors as they are forced into a 216 color palette. As .gif files are non-scalable, we’ll also supply you with a variety of sizes, so that you can import your new logo directly into any web site without resizing.

GIF files shipped:

Pixel widths (approx) – 50, 100, 200, 300, 350, 400, 450*.

If logo colors and/or treatment cannot be rendered accurately using the limited color palette of the .GIF format, your designer will supply a .JPG alternative in pixel widths listed. For color accuracy we use the Pantone Matching System (PMS.) For print color reference, Pantone Color Guides are available at better local printers. Color may not match exactly on your monitor.

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