Professional File Format Bundle

Included in Professional, Gold, Platinum & Complex Repair packages

When it comes to using your new logo, you will require all manner of file formats and images. Spot color. Full color. Black & white linear and halftone grayscale. It’s a safe bet that you’ll need to have these files created at some point (see our file format reference guide for all the variations available). Why not have them created by someone who has become intimately familiar with your logo? And nobody’s more familiar with your logo than the designer who created it. With our Professional File Format Bundle you’ll receive all the standard file formats included with our basic setup, with some notable additions.

Professional File Formats

These additional files will permit more applications of your logo without having to worry about format conversion at a later date. This allows you greater flexibility when using your new logo, especially if you don’t want the bother of editing or designing your own logo variants yourself.

Vector Based Formats

Professional print and editing formats

These are unlimited resolution files that can used in a wide range of applications. These are also your logo ‘source files’ – the format from which any designer can create other types of formats when using a vector based version of your logo is not appropriate. Vector based images can be edited, but may require professional vector drawing software (ie: Adobe Illustrator, Corel Draw.)

Uses: Print, spot color reproduction, full color printing, color changes, editing, scaling (enlargement) and vector to bitmap format conversion. Depending on the final colors used in your logo, you will receive one of the following vector versions of your logo:

Spot color Pantone Matching System setup:


Four color CMYK setup:

Full Color Vector

YourColorLogo.EPS – The .EPS (Encapsulated Postscript) file is the vector based source file of ANY logo. This is a editable and scalable version of your new logo from which anyone can create all other formats and image types. This file has any PMS (Pantone Matching System) or CMYK values embedded so this is the file that your print shop will require. We consider this to be a professional file and one that requires a little knowledge and/or software to access. A print-ready .EPS file is shipped as part of all our logo design services.

Black and white grayscale setup:

Black & White Greyscale Vector

YourBWgrayscaleLogo.EPS – A black and white grayscale (also known as halftone) image of your logo is a version that is consists of screens and tonal ranges which are made up from varying sizes of black dots. In practical terms you can think of newspaper photographs where, due to the relatively low resolution of the printing, the dots are visible. When creating a grayscale version of your logo, it’s often not a matter of changing the colors to black & white by using a ’save as’ feature of whatever desktop design software we’re using. It often requires hand-editing in order to maximize tonal integrity.

Black and white linear setup:

Black & White Linear Vector

YourBWlinearLogo.EPS – A black and white linear version of your logo is a version that is made up of solid black. There are no halftones or grayscale tones and this is the best type of format for use on low-resolution reproduction (FAX cover sheets, check artwork, etc). This type of image is almost impossible to create (at least with any measurable amount of quality) without access to a vector image. In order to create a linear version of your logo, we have to remove all colors, and adjust certain portions of the logo into black or white. This isn’t simply a matter of turning color ‘off’ using our automated software functions. Rather, we have to create entirely new versions of the design and adjust it visually, by eye.

EPS files shipped:
Print ready .EPS: PMS (Pantone) spot color and/or CMYK full color for traditional print and/or editing.
RGB ready .EPS: 256 color palette – Web conversion and RGB vector based design.
Web ready .EPS: 216 web safe palette – if applicable. Source file for web ‘safe’ logo images.
Black and White halftone .EPS: (Black and white screened reproduction; Newspaper.)
Black and white linear .EPS: (Fax and low resolution one-color reproduction.)

Pixel-based (Raster or Bitmap) Formats

Website & image files

These are limited resolution files that are narrow in their applications and are generally created FROM vector based formats (above.) These are used on websites and blogs, in social media networks like Twitter, Facebook & YouTube and in cases where special F/X (glows, drop shadows) may need to be added. The editing of bitmap formats is severely limited and most can only be reduced in size (enlarging a pixel based bitmap image causes it to appear ‘fuzzy’ due to the visibility of the actual pixels that make up the image). Pixel based bitmaps can be manipulated in software such as Adobe Photoshop.

Uses: Websites, four color reproduction (with adequate resolution,) special FX and usage in many office word processing software packages. Color palettes aren’t a factor in bitmap logo formats, so you’ll receive files that look like one of the following:

Two color bitmap logo:

Two Color Bitmap

Full color bitmap logo:

Full Color Bitmap Version

You’ll also receive a variety of bitmap images created from the black and white versions of your logo. These will look like the following:

Black & white halftone logo bitmap:

Black & White Halftone Bitmap

Black & white linear bitmap logo:


YourLogo.JPG – industry standard for the distribution of high quality bitmap images, while still remaining small enough in file size for bandwidth and download speed concerns. This is the source file for pixel based images. In color versions of your logo, these files can be set up as CMYK or RGB (more CMYK friendly .TIF is suggested if working with Pixel based images for offset printing.) The black & white versions supplied will be linear and grayscale. Can be multiple resolutions from 300 (print production and/or special FX) to 72 dpi (websites and other electronic reproduction.) A JPG file format is Generally larger file size than .GIFs but true color accuracy when colors are outside the 216 web-safe range. Cannot have transparent backgrounds on web sites, but can be converted to .PNG for import into Flash.

JPG files shipped:
300 dpi RGB version.
300 dpi CMYK version.
300 dpi Black and White halftone version.
300 dpi Black and White linear version.

YourLogo.GIF – In order to reduce file sizes on the web, image files require file ‘optimization’ to reduce the number of colors to a web-safe 216 (though your designer may use a 256 color palette.) These files are then resaved as .GIFs and are almost exclusively for website usage. If your logo is particularly complex, or contains colors that cannot be duplicated using the available 216 color palette, you may have to utilize a .JPG version. A .GIF image can feature transparent backgrounds for use on different color web pages (but may have a rough or ‘jagged’ edge.) Can feature some color shifting due to differences in various color palettes from .EPS and .JPGs. Can also feature some ‘Pixelating’ of certain colors as they are forced into a 216 color palette. Our full file format bundle also included black & white linear and grayscale versions. As .gif files are non-scalable, we’ll also supply you with a variety of sizes, so that you can import your new logo directly into any web site without resizing.

GIF files shipped:
Pixel widths (approx) – 50, 100, 200, 300, 350, 400, 450*.

If logo colors and/or treatment cannot be rendered accurately using the limited color palette of the .GIF format, your designer will supply a .JPG alternative in pixel widths listed. For color accuracy we use the Pantone Matching System (PMS.) For print color reference, Pantone Color Guides are available at better local printers. Color may not match exactly on your monitor.

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