A group of politicians, human rights activists and graphic designers launch a new global initiative – a design contest to develop a universal logo for human rights.
“The power of logos is immense – just ask the folks at Nike, Apple or Coca-Cola. Now, a search is underway for a universal logo for human rights. But just how easy is it to find a concept that clicks?
Some symbols seem to have been around forever: think peace signs, the skull and crossbones on a pirate flag, or the ubiquitous McDonald’s Golden Arches. Others, like Nike’s “swoosh” or the bitten-fruit silhouette on Apple products, may be more recent, but they enjoy near-universal recognition nonetheless.
Now, a group of politicians, activists and graphic designers has started the Human Rights Logo Initiative, a project that aims to create a symbol representing human rights. For a competition that is running through July 31, 2011, they have invited people around the world to submit their suggestions for a design to the website humanrightslogo.net. The process is called “crowdsourcing,” and submissions will be judged by a star-studded jury that includes the likes of Burmese human rights icon Aung Sang Suu Kyi, ex-Soviet leader Mikhail Gorbachev, as well as top names in the design world.”
