Guide to great logos

Over the years, and after thousands of logo design projects under our belt, we’re often asked about our logo design process and work-flow. How our studio works and how we tackle such a wide-range of different projects. An interesting question to be sure, and not one that can be answered easily, or arbitrarily. After all, every logo is different (the entire point of the exercise) and every project is unique to each project we get hired for. Over the past few months, we’ve been tackling this question, designing various flow charts that attempt to illustrate, as accurately as we can, the entire logo design process from start-to-finish. It occurred to us that the graphics looked almost like a subway map, or a road map, so we published this guide to great logos, outlining some of the processes we use at the shop, as well as diagramming the work-flow of the various kind of projects we handle. Might be of some use to other designers, or clients, to see what options are available, as well as the various steps involved.