Logo design services

Our core business and specialty

Logo design is what we built our design company around. We view your logo as the spark plug that drives all your marketing and promotion and as such, it’s importance can never be overlooked or underestimated. Since 1996, The Logo Factory® has been one of the true innovators of online logo design, especially the process of working with clients remotely via the Internet. Over the years, and after working with thousands of worldwide clients, The Logo Factory has streamlined our logo design process so that you are assured of only the best when it comes to your particular project – design, client support and after sale technical support. Our business model remains the most imitated around, yet TLF still remains ahead of the pack, with our constantly improving step-by-step design system. Our designers are experienced in every design style imaginable, from simple logos to highly rendered illustrative treatments, and can create a mark that is unique, original and dynamic. We’ll offer up some logo design tips, show you overdone and unoriginal logos to avoid and help you use your new logo on everything from blogs and websites to social media networks.

Designing your logo

Designing a logo is not just a matter of slapping together some visual elements and the name of your company. There’s clip art logos for that (though not a recommended method for any professional branding). Rather, creating an effective corporate identity involves an extensive process beginning with the formulation of your company into a creative brief, which is then converted by our studio into visual concepts and logo design ideas. Through a back and forth revision and edit process, our logo design experts can hone in on the exact design that you’re after, and one that you’ll be proud to call your own. It’s not an easy task, nor should it be treated as such. After all, you’re developing a corporate logo that with any luck, will last the lifetime of the company it represents. While it may seem like a daunting process at first, we’ve streamlined our creative logo design process so that you can work with our designers, online, and without ever leaving your desk. All you need to do is submit a design profile (here’s some design project tips from our staff) and then we’ll do the rest.

How we work

We’ll take your rough company logo ideas and whatever suggestions you might have and work up a series of preliminary designs that we’ll show you on our client pages – The Factory Floor – where you can login and view your ‘work in progress 24 hours a day, 7 days a week and from wherever you have Internet access. After that, you can send your designer your suggestions and comments, and through a design ‘back and forth’, you’ll hone in on the logo that you’ll be proud to use to represent your company, service or product. Once you’ve finalized your design, we’ll set up all the file formats you’ll need for both print and web reproduction and make these files available for download from your client page. You can start using your new logo right away. After that, you can work with your designer on any additional items included in the design package you originally chose, or any additional graphic design material you’ve ordered afterwards including flash animation, 3D animation and corporate screen savers. Once we’re finished, we’ll pack everything up on a CD and send it to you, completed with copyright transfer documents and style guides so that you can begin building your brand.