tlf-merry-christmas-card-2016

From everyone at The Logo Factory design studio to you and yours – a Merry Christmas and a joyous holiday season.

As we wind down studio activity for the Christmas Holidays we’d like to take this opportunity to wish all our friends, clients and readers the very best during this holiday season. In the aggregate, 2016 has been a great for everyone at our shop – thanks to your continued support of clients and friends – and we’d like to wish you and yours, a very Merry Christmas.

Holiday Hours.

Our studio will be closing on Friday, December 23 at 12 noon (EST) and we’ll remain ‘officially’ closed until Wednesday the 28th, when we’ll assume normal business hours. We’ll stay that way through to New Year’s Eve weekend when we’ll probably head off home a little early. We’ll still be monitoring e-mails and Factory Floor client comments and feedback, so feel free to give us a shout at any time during the holidays.

As for us, we’re all outta here. Santa has some presents that need wrapping…

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Studio Holiday Hours:

Friday, December 23 – closing at 12 noon (EST)
Saturday, December 24 through Tuesday, December 27 – closed. (available by e-mail only.)
Wednesday, December 28 – normal business hours.

Christmasing up our logo. Behind the scenes.

Like every design project at our shop, “Christmasing-up” our house logo needed some rationale and planning behind the changes. Here’s the case study:
tlf-christmas-logo-1Rather than take the easy way out by throwing some crap snow to our legacy house logo, we wanted to create an over-the-top, full bells and whistles Christmas themed design. First, we had to go back to colour, our original house logo having been converted into a black and white design long ago (1). We went back to our original purple and teal colour scheme from back in the day adding light in the upstairs window back (as per the original) and some highlights around the others to break them out visually (2).tlf-christmas-logo-2We realized that the door on our house was closed – that’s certainly not very inviting considering the seasone and all, so we opened it (3) and added a nice swath of light coming from within. Not, that’s much more welcoming for any guests that drop by over the holdidays. No Christmas logo makeover is complete without presents, so we added festive bows to the logos on our ‘conveyor belt’ and changed the colour of the ‘logo boxes’ to a seasonal red with gold bows and ribbons (4). Any Christmas logo worth its salt needs Christmas accoutrements so we worked up a funky tree and wreath – the style needed to be consistent with the original logo, and the wreath needed to fit with the perspective of the house (5).tlf-christmas-logo-3We then added the Christmas swag to the house art. The tree was simple to drop in place (6) but we had to slide the registered trademark symbol out of the way to accommodate the Christmas wreath (7).tlf-christmas-logo-4Every Christmas house needs some festive lighting so we added those employing Illustrator transparency for the glow. Nothing terribly complicated here, but we had to compensate for where the lights went in front, and behind, the house roof planes (8). In order to complete the lighting effect, we had to drop a coloured background behind everything (9).tlf-christmas-logo-5With the house nicely decorated for Christmas, all that remained was adding our Merry Christmas salutation. Rather than use some cliche Christmas typography, we went with our standard typeface. A little colour change on the cogs and we’re all set (below.)

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And there you have it – the logo design process for our official 2014 TLF Christmas card (it’s a bit late for 2016, but if you ever need us to Christmas up your logo, feel free to give us a shout.)

In the meantime, Happy Holidays to you and yours!