An extreme logo still has to work as a logo..
Sure, you’ll hear that simple logos are the best. They’re more adaptable. They’re easier to manage across your brand. That’s pretty true, but there are sometimes when a full-blown, over the top illustrative approach works. Case in point, this design for an ATV Dealership that needed an “extreme” logo that brought their brand to life. The logo actually began as a fairly muted affair – here’s the spot-color and other preliminary concepts.
They were fine & dandy, but the client demanded “more color,” more “extreme” and our designers took that as marching orders. The design below was as far as we took the design, more out of technical concerns than aesthetic ones. There’s some application issues when using transparency in a logo (a special effect that many designers overuse,) so this version was ultimately scrapped for the final version.