It’s literally a box..
Everyone and their dog sells stock, “pre-made” or “ready-made” logos these days – iStock, Shutterstock, 99designs – and even those so-called DIY logo generators are just stock logos fed through a Flash interface. Back in 2000, it was unheard of, so when we launched Logos in a Box, we took a lot of heat from designers complaining that we were cheapening the craft. Trouble is, they had a point, and we scrapped the idea in less than a year. We’ve relaunched LIAB a few times since then, taking a “if we can’t beat ’em, join ’em” position, but it’s remained our most troublesome internal brand. It’s a money maker, but seems at odds with the core philosophy of our studio. The logo, relatively unchanged since day one, is still pretty sweet though.
It is of course, a logo. On a box.