Step by Step: Building a brand logo

Step by Step: Building a brand logo

Designers like to think, and we usually tell clients, that designing logos carefully planned and the result of very disciplined methodology. That’s often true and many are. On the flip side, many brand logos are developed via a lengthy process of trial, lots of error, chasing design rabbits down holes and happy accidents that just happen. This is one of the latter.


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Design Contests By Their Numbers

Design Contests By Their Numbers

Designers are often told that spec work, crowdsourcing & design contests are “the way of the future” and offer oodles of “opportunity.” Sadly, the facts do not bear that out. We break down the numbers from the biggest of them all – 99designs – and see how designers fare.


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