Snippets: Curated Canadian design news

Snippets: Curated Canadian design news

This might be a semi-regular blog feature – the curation & commenting on Canadian design, logo & branding news from across Canada and around the world. This time: Snoop Dog dukes it out with Toronto Maple Leafs, a mess of hockey logo news, an Ontario classic and more.


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20 years of designing logos

20 years of designing logos

September 2016 marks The Logo Factory’s 20th birthday and two decades of designing logos and brand identities. A look back at those years, from our humble beginnings on a Brampton kitchen table to world famous Canadian design studio.


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Colour Psychology, Your Logo & Your Brand

Colour Psychology, Your Logo & Your Brand

While color is often left to the last stage of the design process, it’s still critical to the success and usability for any logo. There’s a science to color selection and it requires a knowledge of both theory and aesthetics. What do major companies do? We’ll take the 100 most valuable brand logos in the world, analyze their color choices & apply them to commonly understood meanings. Then make a ginormous infographic of the whole shebang that you can download.


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Design Contests By Their Numbers

Design Contests By Their Numbers

Designers are often told that spec work, crowdsourcing & design contests are “the way of the future” and offer oodles of “opportunity.” Sadly, the facts do not bear that out. We break down the numbers from the biggest of them all – 99designs – and see how designers fare.


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And Away We Go!

And Away We Go!

Regular visitors may notice that things have changed around our site in general, and The Logo Factor blog in specific. It’s true. After an exhaustive design & content overhaul, we’ve finally completed – as much as one ever does – our new website (version 9.0) and figured we were ready to go live.


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