This succinct and to-the-point PowerPoint illustrates the 30 things you’ll need to know about designing logos with type.

Almost every logo features a typography component and in this era of social media and adaptable logos, it’s entirely possible that even logos with icons and symbols will be featured as text only versions somewhere. Using typography when designing a logo requires an understanding of some concepts about fonts, typefaces and how letters and phrases interact with each other. This PowerPoint slide illustrates the major terms, phrases you’ll need to know.